Adidas AG is a German sports clothes manufacturer and parent organization of the Adidas Group, which is composed of the Reebok sporting clothing company, golfing company, and Rockport. Besides sports footwear, the company also produces other products like bags, shirts, watches, eye glasses and other sports and clothing-related products. The company is the biggest sporting clothing manufacturer in Europe and the second largest sports clothing manufacturer globally after its American rival Nike. Adidas was set up in 1948 by Adolf “Adi” Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his bigger brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is presently based in Herzogenaurach, Germany, with Puma. The organization’s clothing and shoe designs usually feature 3 parallel bars, and the same motif is amalgamated into Adidas’s current official logo.

The “Three Stripes” were acquired from the Finnish sport company Karhu Sports in 1951. The company cash for 2009 was listed at 10.38 bln and the 2008 figure at 10.80 bill. Everybody just about knows the history of Adidas. The adidas name goes back to 1948, deriving from the 1st 2 syllables of Adi Dassler’s first and last name. 1949, Adi Dassler registers the 3 Stripes or ‘Den Drei Streifen ‘ as a trademark. The upitimous Adidas Trefoil symbol was introduced in 1972 and can be found on early shoe models eg the Mega star and the Stan Smith.

Since 2001, the archives of Adidas has been brought to life thru the Adidas Originals Label, using classic silhouettes and styles alongside modern fabrics and production systems to re-create undying pieces.